Lookbook Photography: Semi Gloss NYC

A few months ago, a fashion designer based in Princeton contacted us out of the blue, asking if we ever do fashion personal branding and lifestyle shoots.

When Kyo first started his photography career in NYC, his main gigs were lookbook and branding shoots and assisting established fashion and editorial photographers. We hadn’t done a fashion shoot in a while, though, so we jumped at the chance to do something different.

And as it turned out, we totally clicked with Patty Kim, whose label is called Semi Gloss. She’s low-key, funny, and sweet, and she juggles taking care of two young children with her fledgling fashion line.

Patty found a great location through Peerspace, which is the equivalent of Airbnb for meetings and photo shoots. Click here if you’re curious to see the specific Tribeca loft where Kyo photographed.

Patty’s clothes super comfy, soft, and durable, with a subtle Asian influence. She told us that she put a lot of effort into sourcing the softest, prettiest fabrics she could find, and after testing materials from all over the world, she ended up exclusively using Japanese fabric. Kyo was happy to hear that. 🙂

Although she gets her fabrics from Japan, Patty has all her pieces sewn in the U.S. — right in NYC, as a matter of fact.

“I get inspiration from books and art and travel,” Patty told us, “But ultimately all my clothes are inspired by my mom. She wore comfortable clothes but she always looked great.”

As a mom myself, I can attest that Patty’s clothes are JUST RIGHT — comfy but still chic; made to last but with a delicate, feminine feel. Check out the Semi Gloss website if that appeals to you, too!