Lookbook Photography: Semi Gloss NYC

A few months ago, a fashion designer based in Princeton contacted us out of the blue, asking if we ever do fashion shoots.

When Kyo first started his photography career in NYC, his main gigs were lookbook shoots and assisting established fashion and editorial photographers. We hadn’t done a fashion shoot in a while, though, so we jumped at the chance to do something different.

And as it turned out, we totally clicked with Patty Kim, whose label is called Semi Gloss. She’s low-key, funny, and sweet, and she juggles taking care of two young children with her fledgling fashion line.

Patty found a great location through Peerspace, which is the equivalent of Airbnb for meetings and photo shoots. Click here if you’re curious to see the specific Tribeca loft where Kyo photographed.

Patty’s clothes super comfy, soft, and durable, with a subtle Asian influence. She told us that she put a lot of effort into sourcing the softest, prettiest fabrics she could find, and after testing materials from all over the world, she ended up exclusively using Japanese fabric. Kyo was happy to hear that. 🙂

Although she gets her fabrics from Japan, Patty has all her pieces sewn in the U.S. — right in NYC, as a matter of fact.

“I get inspiration from books and art and travel,” Patty told us, “But ultimately all my clothes are inspired by my mom. She wore comfortable clothes but she always looked great.”

As a mom myself, I can attest that Patty’s clothes are JUST RIGHT — comfy but still chic; made to last but with a delicate, feminine feel. Check out the Semi Gloss website if that appeals to you, too!

Lookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: white tailored shirt with olive green loose pantsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: black and white striped t-shirt with rust colored velvet pantsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: subtle striped blouse with navy draped slacksLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: oversized dark grey sweater with rust velvet pantsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: fine striped, pintucked blouseLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: black and white striped tee with black pantsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: striped shirt with collar and oversized black sweater, loose-fitting dark pantsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: striped shirt with collar and oversized black sweater, loose-fitting dark pants sewn from Japanese fabricsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: white tailored shirt with loose-fitting olive green pants sewn from Japanese fabricsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: soft blue-grey blouse sewn from Japanese fabricsLookbook photography for Princeton fashion label Semi Gloss NYC winter 2018 collection: comfortable, machine-washable shirt and pants sewn from Japanese fabrics

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